Ferrari's first electric car, the Luce, is sold out for 2027 despite the backlash over its design
Ferrari says every Luce electric car it plans to sell in 2027 is already allocated, as the controversial first EV from Maranello defies its critics ahead of first deliveries at the end of this year.
Ferrari's first fully electric car, the Luce, is already sold out for next year, chief executive Benedetto Vigna told journalists on Tuesday as the luxury carmaker presented its third-quarter results. Orders for the Luce, he said, already cover all the units the company was planning to sell in 2027.
"Everything we plan to sell next year is already fully allocated," Vigna said, adding that anyone ordering now faces a wait of around a year to receive their car. He described the company as "very satisfied" with its first fully electric model.
The Luce is a five-seat electric car created through a collaboration with LoveFrom, the design studio of Jony Ive, Apple's former design chief. It represents the most radical break with tradition in Ferrari's history: a company built on petrol V8 and V12 engines selling a silent, battery-powered flagship.
Its arrival has been anything but smooth. The car's unconventional design drew fierce criticism when it was unveiled in May, and Ferrari's share price fell as purists questioned whether an electric Ferrari could carry the brand. Vigna has argued that perceptions change once people experience the car, saying the company can see how opinion shifts when clients drive it.
Price has clearly not been a barrier. The Luce starts at about $560,800 in the United States, with some reports putting pricing around $615,000, placing it among the most expensive electric cars in the world — yet the waiting list keeps growing.
Ferrari declined to say how many cars the 2027 allocation represents. The Financial Times has previously reported, citing unnamed sources, that the company planned to sell just under 500 Luce cars this year, with a longer-term target of around 2,500 units by 2030, or roughly 600 a year.
Asked who is buying the car, Vigna would not provide a breakdown, saying only that the order book was "a good mix in terms of client, and a good mix also in terms of geography", spanning existing Ferrari owners and newcomers to the brand.
The first customer deliveries of the Luce are due at the end of this year. Client test drives scheduled for next year are expected to lift demand further, and the company has said it sees no critical issues on either the manufacturing or the demand side despite the model's technical complexity.
The Luce is only the first step in a wider electric strategy. Ferrari is working on further fully electric models as it aims to have 20 per cent of its range made up of fully electric vehicles by 2030, while continuing to sell petrol and hybrid cars alongside them.
What happens next will be closely watched across the luxury car industry: if the Luce's first owners take delivery smoothly at the end of the year and test drives convert more sceptics, Ferrari may have shown that even the most traditional supercar badge can sell an electric car at any price. If early cars disappoint, the waiting list could prove harder to hold.
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