NexGen Auto has announced the prices of the all-electric JAECOO J5 BEV, describing it as Pakistan's first locally assembled electric SUV, with the model going on sale in two variants from Rs5,999,000.
The announcement was made on Friday 6 November. The Comfort variant carries an ex-factory price of Rs5,999,000, with a booking amount of Rs1,200,000, while the Premium variant is priced at Rs6,699,000, with a booking amount of Rs1,500,000. Bookings are open through authorised Omoda and Jaecoo dealerships, and deliveries are scheduled to begin in January 2027.
Both variants share the same mechanical package. The J5 BEV uses a 49.5 kWh battery pack and is claimed to travel up to 405 kilometres on a single charge under the NEDC testing cycle. Buyers will also receive a complimentary 11 kW home charger and a free spare tyre, a notably unusual inclusion for an electric vehicle.
The prices are introductory and will remain valid until 30 November 2026. After that date, the company may revise them, so buyers who book early will lock in the launch figures.
The launch is the latest step in Nishat Group's push into Pakistan's car market through its subsidiary NexGen Auto. The group introduced the Omoda and Jaecoo brands in Pakistan in August 2025, starting with SUVs, hybrids and fully electric models, and the vehicles are assembled at its plant in Faisalabad.
That local assembly record is already sizeable. The JAECOO J5 hybrid and the J7 plug-in hybrid have together passed 15,000 locally assembled units, according to the company, and the new battery-electric model extends the same line-up into fully electric driving.
The significance of the launch goes beyond a single model. Until now, electric SUVs in Pakistan have largely arrived as imports, which keeps prices high and limits choice. A locally assembled electric SUV brings the segment within reach of more buyers and adds a domestic manufacturing base for electric vehicles, from assembly jobs to parts and servicing.
Early comparisons also suggest the J5 BEV will compete on price. The Premium variant, at Rs6,699,000, undercuts the BYD Atto 2 Premium by Rs591,000, with the rival priced at Rs7,290,000, and motoring coverage of the launch notes the J5 BEV offers more power, a bigger battery and faster charging than its competitor.
The launch comes as Pakistan's car market edges towards electrification, even as the country's new auto policy remains unfinished and is now headed for review by the International Monetary Fund. Electric cars already account for nearly a third of new car sales in the United Kingdom, and manufacturers in the region, including Mercedes-Benz in India, are rolling out locally built electric models at pace.
What happens next will be decided by deliveries and real-world performance. The first test for NexGen Auto is whether the January 2027 delivery schedule holds and whether the claimed 405-kilometre range stands up on Pakistani roads and in local driving conditions. If it does, the J5 BEV could set the benchmark for locally assembled electric cars in the country, and other brands are likely to follow with their own locally built models.
